Proper Sky Brand Guide
We build IT around your business — not the other way around.
That sentence is the whole brand. Everything here exists so the way we look and sound holds up to it. Use this guide when you're making something with our name on it — a proposal, a deck, a post, a landing page.
To prove that mission-driven IT beats margin-driven IT.
We measure success in people helped, not tickets closed.
IT the Proper Way™
Brand Foundations
Who we are and how we sound. Start here if you're writing rather than designing.
Design Elements
The visual system. Each page carries the rules plus the tools to generate correct files — no manual resizing, no eyedropping a screenshot.
Logo
Lockups, symbol, wordmark, clear space. Export PNG, SVG or favicon at any size.
Color
Six core colors, where each belongs, and the contrast pairs that stay accessible.
Gradients
The signature blue-to-cyan wash, the duotone photo treatment, and where not to use them.
Typography
Plus Jakarta Sans, the full scale, and the type tester. Download the family.
Iconography
The Airy ramp, the full library, and an auto-styler that brings any SVG on-brand.
The Swell
Our one decorative motif. Where it goes, how to place it, and when to leave it out.
Imagery
What our photography looks like, and the stock clichés we never use.
In Practice
Applying the system to real work.